Aya Shameimaru

Aya Shameimaru (射命丸 文, Shameimaru Aya) is a character introduced in Spell Card is Impossible. Befriending Suwako, she later becomes a major ally.

A successful investigative journalist, she is often roped into paranormal events while conducting research for her independent paper, the Bunbunmaru Shimbun. She is known for her "slightly" exaggerated news articles and puff piece editorials.

Appearance
Aya has red eyes and semi-long black hair. She wears a white blouse with black short sleeves and a black neckerchief with a belt consisting of a buckle shaped like a leaf. Her lower outfit consists of a black skirt with a white frill, and black socks. She often carries her camera with her a notebook.

In Gold Experience, she now wears a orange scarf with an oriental design featuring autumn leaves. Her shirt also has this design striped on one side.

Personality
Aya is often seen as arrogant due to the belief in her unparalleled ability to get material for an article. This even borders on a narcissistic personality disorder, as Aya generally looks down on everyone in some way or another and genuinely believes there is no one on Earth greater than she is and considers herself the greatest journalist who ever lived.

She doesn't take well to criticism and has a deep-seated need to consistently make exciting articles, even if they are over exaggerated, fearing being forgotten about if she doesn't.

She doesn't socialize much, as she finds most people to be "incompatible with her wavelength" (especially Hecatia, whom she greatly dislikes). Even Suwako, the one person she does consider her friend, frequently calls her overbearing and pushy, especially when Aya successfully manipulates Suwako into assisting her in field research several times.

Aya is also an expert at psychological mind tricks. She tends to cover up her true feelings with arrogance, although she is not without sincere moments, as seen when bidding farewell to the ghost of Yuyuko Saigyouji.

Being very successful at her job (with an international readership) results in massive wealth - evident by her house worth several million yen or the Gucci bags she owns. She does, however, make it a point that she never was interested in gaining fame and wealth. Her only passion is getting a reaction from her audience, and she goes to great lengths for her research to make the perfect scoop, at one point spending her entire fortune on buying a bunch of mountains where she heard a demon resided, causing her to spend his time at Suwako's home until her next paycheck. With eccentric mannerisms, she could even be said to be slightly childish. Even though she acts indifferent to the affairs of others, she does believe in the forces of good, making her a valuable ally in the chase against Rinnosuke Morichika, especially after hearing the tragic story of Yuyuko, of which she is directly involved.